Youcom accelerates expansion and invests BRL 20 million in new stores in 2024
Keeping the pace of its 2023 expansion strategy, Youcom, the youth fashion and lifestyle brand of Lojas Renner S.A., plans to open up to 10 new stores throughout 2024. With an investment of approximately BRL 20 million, the brand will expand its presence in the South and Southeast regions, with a special focus on Paraná, São Paulo, and Minas Gerais, and in the North and Northeast, with stores in Bahia, Amazonas, Piauí, and, for the first time, in Tocantins. In addition to physically bringing its youthful and urban identity to new locations, Youcom will also reinforce its omnichannel strategy with this expansion. “We are excited about the brand’s growth and the opportunity to enhance our shopping experience.
The expansion will enable us to offer new sales channels and delivery services in these new stores, such as Showrooming, which allows purchasing items from the e-commerce right at the point of sale and having them delivered to the customer’s home; and Ship From Store, which delivers purchases made on the website from the nearest physical store to the customer, reducing the waiting time for the purchase”, highlights Claudio Barone, director of Youcom.
Youcom also offers other digital channels: website, app, social media, and sales through WhatsApp. “We are focused on creating a genuine connection with our audience, offering products and services that delight and inspire at all our touchpoints. We want young people to feel represented, part of a vibrant and authentic community”, concludes Barone, noting that the 2024 expansion follows the growth trend observed last year when the brand opened 13 stores across the country.
