Youcom celebrates 9 years with physical store expansion and advances in its sustainability strategy
The brand opened eight new units in the first half of the year alone and plans to open two more operations by the end of the year.
Youcom, the youth lifestyle brand of Lojas Renner S.A., celebrates 9 years of operation in the country as one of the leaders in its segment and a robust expansion of its physical store network, expanding its presence mainly in the Northeast region of Brazil. From January to July, the chain added eight new units in the states of Rio de Janeiro, Espírito Santo (2un), Fortaleza, Aracajú, São Luis, Maceió and Natal, totaling an investment of R$ 12.2 million. The forecast, until the end of 2022, is to open another two stores, in Ceará and in São Paulo, totaling 10 new operations in the year. Youcom has 112 stores spread across all regions of the country.
The design of the spaces follows the standard layout of the brand, which has a combination of youthful style and urban air with an array of products to facilitate the purchase of customers. “Investing in Youcom’s expansion, placing our flag in the country’s main cities and malls, means increasing proximity to our public. Our stores are increasingly prepared to welcome our customers with a charming omnichannel experience, in line with our strategy of digital transformation and sustainability”, adds Barone.
In addition to the physical stores, Youcom makes available to its customers six other sales and relationship channels, which are: website, WhatsApp, app, marketplace of other retailers, Youcom na Sua Casa (sending a suitcase with curated pieces to the home of customers ) and social selling (affiliate influencers who promote the brand’s products on their blogs or social networks) Its omnichannel operation also has the Collect in Store, available throughout the network, and the Ship from Store, in more than 70 units, which consists of sending products sold by e-commerce from the store closest to the customer, providing agility and enchantment.
Responsible Fashion
Youcom has accelerated its responsible fashion strategy, through the Youcom Change seal, which identifies all the brand’s sustainability actions, in line with the responsible fashion movements and values of Lojas Renner S.A. More than 38% of the products have a more sustainable material or process attribute, and several projects have a positive social impact.
The brand has a permanent collection of jeans in all physical stores. Through the voluntary disposal of jeans by customers, Youcom will transform them into new products, increasing their useful life, as well as reducing waste disposal to the environment, reducing carbon emissions and water consumption.
