Historical

As part of the A.J. Renner group, a manufacturing industry installed in the Navegantes neighborhood, in Porto Alegre (RS), Renner inaugurated, in 1922, in the capital of Rio Grande do Sul, its first point of sale for selling textile goods. In 1940, still part of the group, the company expanded its mix of products and started to operate as a department store. In 1965, due to its growth and evolution, the A.J. Renner group decided to make the different companies that formed it independent. At that time, Lojas Renner S.A. was formed, which marks the beginning of the store chain as it is currently known. Two years later, in 1967, Lojas Renner became a publicly listed company.

START OF EXPANSION

After decades of good performance, the company underwent a major restructuring in the early 1990s and began to operate as a department store specialized in fashion. It totalized eight operations. At that time, driven by the successful restructuration and the implementation of the Philosophy of Enchantment — according to which it is not enough to satisfy, it is also necessary to exceed customer expectations —, Renner expanded beyond Rio Grande do Sul. It reached the states of Santa Catarina, Paraná, São Paulo, Rio de Janeiro, Minas Gerais and the Federal District, consolidating its position in these markets as a department store specialized in fashion with goods of quality at competitive pricing.

pioneering

In 2002, another important step was taken towards Renner's evolution. The collections started to be developed inspired by five lifestyles, reflecting a way of being and dressing, based on attitudes, interests, values, personalities and habits of customers. There lies the creation of the slogan "You have your style. Renner has them all". The products started to be exhibited in a coordinated way, putting clothes, shoes and accessories together in six own brands that reflect the lifestyles, facilitating the customer's choice and optimizing their shopping time.

first brazilian corporation

In June 2005, when the company already had 64 points of sale, J.C. Penney and Renner's managers decided to sell the control of the Company through a public offering of shares on the São Paulo Stock Exchange. Renner then joined the New Market of Bovespa as the first Brazilian company to have its capital dispersed and approximately 100% of the outstanding shares.

The following year, in 2006, with the successful dispersion of shares on the stock exchange, the expansion plan was intensified and Renner started its operations in Northeast, opening units in the states of Pernambuco, Ceará and Bahia. That same year, the Financial Products area was implemented, offering Personal Loans and Quick Withdrawals, later adding Insurance.

The year 2007 was a milestone in the progress of the expansion plan and the arrival in the North with the opening of a store in the state of Amazonas. In 2010, the Financial Products area was consolidated by launching the co-branded credit card Meu Cartão Renner, using Visa and MarterCard flags. That same year, Renner launched its e-commerce.

The first store within the Renner Sustentável (Sustainable Renner) project opened in 2014, at the mall Riomar Shopping Fortaleza. To finish the year with plenty of reasons to celebrate, Lojas Renner S.A. was chosen to be part of the BM & FBOVESPA 2015 Corporate Sustainability Index (ISE) portfolio.

New business

In 2010, another milestone in the company's history was the launch of e-commerce (www.lojasrenner.com.br). In 2011, Lojas Renner S.A. purchased Camicado, a company in the home and decoration segment that is today spread throughout the country with more than 110 stores. In 2013, it launched Youcom, a new business model for young people in a specialized store environment, which now has 98 stores in Brazil. In 2016, Renner launched Ashua, a plus size fashion brand that already has 8 stores across the country. In 2017, Realize CFI, a financial institution, was created.

INTERNATIONALIZATION

In 2017, Lojas Renner S.A. took another important step by opening its first operation abroad. Today, there are 9 stores in Uruguay and, in 2019, 4 stores were launched in Argentina. Altogether, Lojas Renner S.A. has 600 stores in operation, considering the three fronts.