Corporate Fundamentals


Be the best and biggest fashion retailer of the Americas for the medium / high consumers with different styles, with fashion, quality, competitive prices and excellence in services provided. Enchanting and innovating, always in a sustainable way.


Enchanting to all is our accomplishment.

We love challenges:

Not knowing that it is impossible,
We go there and we do!

business values


We put ourselves in the place of our customers, and we do for them everything we would expect be done for us. We must understand their desires and needs, exceed their expectations and, so, delight them. We are not simply employees, but sources of enchantment to customers. We do not make a Customer Service Desk, because each one of us is a Customer Service Desk; if a problem arises, we sort it out immediately.

our way

We are a company that is cheerful, innovative, ethical, austere, open-minded and where communication is easy and transparent. We do things in a simple and agile way, with lots of energy and passion. Our business is driven by persistence, creativity, optimism and close proximity to the market.


We hire, develop and maintain the best people, who like people, who have passion for what they do and glitter in the eyes. We work as a team, and our people have the authority and responsibility to make decisions. We provide the same ladder so all employees can rise to the speed of their talents, efforts and results.


We are responsible for generating results and not just good ideas. They guarantee our investments, give a return to shareholders, provide our compensation and enable our growth and continuity in the long term.


We have developed and implemented standards of excellence in everything we do, since everything we do can be improved. Our products and services have the highest levels of quality: this is in our DNA.


Our business and attitudes are guided by the principles of sustainability. We seek, in addition to financial results, social development and reduction of environmental impacts, always acting within the best practices of corporate governance.